Words on the Web: Google Analytics

Words on the Web, a simple explanation of terms you’ll likely come across when starting a website.

Words on the Web, a simple explanation of terms you’ll likely come across when starting a website.

Let’s take a moment to elaborate on Google if you actually are reasonably unfamiliar with it- Google is the most-used search engine on the entirety of the World Wide Web. Google receives some several hundred million searches each day. A free service offered by this giant is Google Analytics, the largest used website statistic service.

Google Analytics is named appropriately; it analyzes your website’s visitors and generates statistics and offers detailed information. Some insight the application gives includes how many people are visiting your site and for how long, what pages are popular and which are duds, where your traffic is coming from, etc.

The features offered by Google Analytics can help you keep track of what content is working and what isn’t, can give you the opportunity to drive traffic more efficiently to your site, and more. All data collected is presented in a comprehensible yet thorough way to make the experience both easy and productive.